Senior Product Manager | Product Strategy, SaaS & Platform Products

I lead platform and workflow products where the hard part is not only shipping software, but changing how teams, systems, and customers actually work. My product judgment shows up in the mechanism behind the metric: what I owned, what tradeoff I made, and why the outcome moved.

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Product impact at a glance

10,000+

hours saved annually

$5M+

donation support enabled

31%

churn reduction

40,000+

customers acquired

How I make product decisions traceable.

A quick, clickable walkthrough of the operating pattern behind the case studies: find the workflow truth, name the causal bet, prioritize tradeoffs, ship the operating change, and measure what actually moved.

Step 1

Find where the system and the workflow disagree

Use user research, product analytics, stakeholder context, and workflow evidence to find where people compensate for broken systems.

Product workspace

Discovery Map

Focus

Workflow truth

Signal

Adoption risk

1User evidence

2System handoffs

3Operational friction

Metrics matter more when you can see the product decision behind them.

10,000+

hours saved annually

Reduced manual administrative work through enterprise application modernization.

What I owned: Prioritized the highest-volume administrative workflows and led the operating-model redesign before automation.
Why it moved: Workflow redesign, platform rollout, SOPs, and change management moved teams away from repetitive manual processing.

$5M+

donation support enabled

Supported funding outcomes through stronger reporting, stakeholder alignment, and delivery coordination.

What I owned: Improved the product and reporting foundation that helped teams communicate impact and coordinate delivery.
Why it moved: Clearer impact reporting and operational visibility gave stakeholders better evidence for proposals and donor conversations.

31%

churn reduction

Improved roadmap planning, release coordination, and risk management for a healthcare platform.

What I owned: Connected roadmap sequencing, release discipline, and risk planning to the customer retention problem.
Why it moved: Prioritization shifted toward retention impact, delivery risk, urgency, and measurable customer confidence signals.

40,000+

customers acquired

Led a mobile insurance product launch that expanded digital access.

What I owned: Led the mobile product direction, launch coordination, and supporting service workflow improvements.
Why it moved: A simpler mobile channel reduced access friction while internal workflow improvements supported the customer-facing growth.

$1.2M

premium revenue

Generated revenue through digital insurance product growth.

What I owned: Balanced customer acquisition, usability, product launch readiness, and policy-servicing workflows.
Why it moved: Digital access expanded the acquisition channel and connected mobile demand to operationally ready insurance services.

4 weeks to 1 week

turnaround reduction

Redesigned mortgage processing to improve speed and service quality.

What I owned: Mapped the mortgage journey across users, approvals, systems, vendors, and operational handoffs.
Why it moved: Bottleneck removal and clearer handoffs shortened the path from application to decision without losing operational control.

$30K+

cost reduction

Reduced operational costs through process improvement and platform delivery.

What I owned: Selected platform work where manual effort, avoidable cost, and maintainability risk overlapped.
Why it moved: Standardized workflows and scalable operating processes reduced repeated work and downstream support burden.

Core Expertise

Click a slice or label to see how the expertise shows up as decisions, systems, tradeoffs, and measurable outcomes.

Product Strategy

Connected metrics to causal product mechanisms: which decision changed the workflow, behavior, cost structure, or revenue motion.
Prioritized enterprise platform work where manual effort, stakeholder visibility, and maintainability risk overlapped.
Sequenced healthcare roadmap work around retention impact, feasibility, urgency, and delivery risk.

Selected work

Each story now connects the outcome to the decision, constraint, rejected tradeoff, technical surface, and product mechanism behind the result.

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Industry

Audience

Showing 7 of 7 work

Advertisement Spend Experimentation

Led product experimentation with engineering and data teams at Meta to improve business advertisement spend through measurable growth signals.

Product move: Tied experiment selection and iteration to spend behavior, performance signals, and cross-functional measurement instead of treating experimentation as isolated feature output.

Drove a 10% increase in business advertisement spend.

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ShareWord Global

NonprofitB2B

Enterprise Application Platform

Led an enterprise workflow platform initiative for ShareWord Global that reduced manual work, improved operational visibility, and created a stronger scalable operating foundation.

Product move: Chose workflow redesign before automation, then sequenced platform delivery around the manual work that created the clearest time, cost, visibility, and maintainability gains.

Reduced 4,000+ hours of manual work annually and lowered operational costs by $30K+.

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ShareWord Global

NonprofitBoth

Volunteer Training LMS

Led LMS product selection and implementation for ShareWord Global, standardizing volunteer onboarding and improving training completion.

Product move: Treated LMS selection as an adoption and operating-system decision, not just a software procurement decision.

Improved training completion rates by an estimated 25-30%.

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Healthcare platform, anonymized

HealthtechB2B

Healthcare Churn Reduction

Supported churn reduction through roadmap ownership, release coordination, risk management, and data-informed prioritization.

Product move: Reoriented planning around retention impact, risk visibility, release reliability, and customer confidence instead of managing the roadmap as a list of parallel requests.

Contributed to a 31% churn reduction.

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Northern Credit Union

FintechBoth

Mortgage Workflow Modernization

Redesigned a mortgage processing workflow to reduce turnaround time, improve customer experience, and increase operational efficiency.

Product move: Mapped the full mortgage journey across users, approvals, systems, vendors, and handoffs, then focused delivery on the bottlenecks slowing decisions.

Reduced mortgage processing turnaround from 4 weeks to 1 week.

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Cornerstone Insurance

FintechB2C

Mobile Insurance App

Led the design and launch of a mobile insurance product that expanded digital access, acquired customers, and generated revenue.

Product move: Connected mobile acquisition to operational readiness across claims, policy issuance, customer support, and internal tools so demand could turn into serviced insurance revenue.

Acquired 40,000+ customers and generated $1.2M in premium revenue.

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Haziwa

SocialB2B

Personality Analytics for Teams

Built a personality analytics product that helps teams improve collaboration, understand communication styles, and turn interpersonal signals into practical team insights.

Product move: Positioned analytics around practical manager and team conversations, making personality data useful for onboarding, coaching, conflict prevention, and project-team formation.

Created a founder-led analytics product focused on team collaboration, user empathy, onboarding, and conflict management.

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Product portfolio

Browse products by industry, audience, or keyword to see the problem, product move, technical surface, and outcome behind each example.

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Industry

Audience

Showing 7 of 7 products

Social product experimentation

SocialB2C

Meta Creator Collaboration Proof of Concept

Problem: Content creators needed better ways to collaborate, coordinate ideas, and test new creation workflows.
Product move: Scoped a proof of concept around collaboration behavior, experiment signals, and design-engineering feasibility rather than treating the idea as a broad creator feature request.
Technical surface: Social product experimentation, prototype definition, performance signals, and product-data-engineering coordination.
Outcome: Partnered with designers and engineers at Meta to build a proof of concept for improving creator collaboration.

Social productsCreator economyPrototypingProduct experimentation

Enterprise workflow platform

NonprofitB2B

ShareWord Global Enterprise Platform

Problem: Manual administrative workflows were slowing operations, limiting visibility, and creating avoidable cost.
Product move: Redesigned the highest-friction workflows before automating them, then sequenced platform delivery around time saved, cost reduction, governance, and maintainability.
Technical surface: Enterprise workflow platform, reporting visibility, access/process governance, compliance inputs, SOPs, and operational handoff design.
Outcome: Reduced 4,000+ hours of manual work annually and lowered operational costs by $30K+.

Enterprise productWorkflow automationPlatform modernizationProduct operations

Learning and onboarding platform

NonprofitBoth

Volunteer Training LMS

Problem: Volunteer onboarding needed to become more consistent, scalable, measurable, and easier to manage across teams.
Product move: Selected for adoption, administrative fit, reporting needs, and long-term operating ownership rather than optimizing only for feature breadth.
Technical surface: LMS evaluation, user provisioning, training content operations, reporting requirements, and adoption measurement.
Outcome: Improved training completion rates by an estimated 25-30%.

LMSOnboardingAdoptionCustomer journeyChange management

Internal workflow automation product

FintechB2B

Cornerstone Claims Processing Application

Problem: Claims processing was slow, manually intensive, and created service delays.
Product move: Mapped the claims workflow, removed approval and handoff friction, and shaped automation around faster service without weakening operational control.
Technical surface: Internal workflow automation, claims processing systems, service operations, and policy-support tooling.
Outcome: Reduced claims processing time from 14 days to 3 days through workflow redesign and automation.

Workflow automationInsuranceInternal toolsOperational efficiency

Mobile customer growth product

FintechB2C

Cornerstone Mobile Insurance App

Problem: Customers needed a simpler, more accessible way to discover, buy, and engage with insurance products.
Product move: Paired a customer-facing mobile launch with claims, policy issuance, and support workflow readiness so acquisition did not outpace operations.
Technical surface: Mobile product launch, insurance servicing workflows, policy issuance, claims support, and internal tool optimization.
Outcome: Acquired 40,000+ customers and generated $1.2M in premium revenue.

Mobile productCustomer acquisitionRevenue growthCustomer experience

Marketplace growth products

MarketplaceB2B

Covibes Marketplace Platforms

Problem: Music labels needed better transparency, attribution, availability, onboarding, and value-chain collaboration.
Product move: Sequenced marketplace launch work around onboarding completion, partner supply, transparency, attribution, and ecosystem adoption.
Technical surface: Marketplace platforms, API evaluation, attribution and availability workflows, onboarding funnels, and partner integration needs.
Outcome: Led the development and launch of four marketplace platforms, grew the user base to 10,000+, achieved 70%+ onboarding completion, and secured five partnerships.

Marketplace strategyGrowthOnboardingPartnershipsAPI products

Founder-led product analytics platform

SocialB2B

Haziwa

Problem: Teams need clearer signals about communication styles, collaboration patterns, and the friction points that slow performance.
Product move: Framed personality analytics as an operating conversation for managers and teams, not as static personality labeling.
Technical surface: Founder-led analytics product, insight design, onboarding use cases, collaboration workflows, and team-pattern interpretation.
Outcome: Created a personality analytics product focused on team collaboration, manager insight, onboarding, and conflict management.

FounderProduct analyticsCollaborationUser researchProduct discovery

How I work

Senior PM judgment means making the causal chain visible.

I bring the product judgment leaders hire for: clear problem framing, technical and operational tradeoffs, evidence-based prioritization, and delivery discipline that explains why an outcome moved.

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