4,000+
hours saved annually
Reduced manual administrative work through enterprise application modernization.
Senior Product Manager | Product Strategy, SaaS & Platform Products
I am a Senior Product Manager with 8+ years leading product strategy, discovery, roadmap prioritization, platform modernization, workflow automation, and product analytics across Meta, enterprise SaaS, financial services, insurance, marketplace, nonprofit, and social product environments.
Product impact at a glance
4,000+
hours saved annually
$5M+
fundraising support
31%
churn reduction
40,000+
customers acquired
How I move from product discovery to measurable outcomes.
A quick, clickable walkthrough of the product operating pattern behind the case studies: discover the opportunity, shape the strategy, prioritize, ship, and measure.
Step 1
Lead discovery around the highest-value problem
Use user research, product analytics, stakeholder context, and workflow evidence to separate symptoms from the problem worth solving.
Product workspace
Discovery Map
Focus
User evidence
Signal
Workflow friction
1User research
2Product analytics
3Adoption risk
I turn complex product needs into measurable growth and scale.
$5M+
fundraising support
Supported impact reports and proposals with stronger delivery and reporting.
31%
churn reduction
Improved roadmap planning, release coordination, and risk management for a healthcare platform.
40,000+
customers acquired
Led a mobile insurance product launch that expanded digital access.
$1.2M
premium revenue
Generated revenue through digital insurance product growth.
4 weeks to 1 week
turnaround reduction
Redesigned mortgage processing to improve speed and service quality.
$30K+
cost reduction
Reduced operational costs through process improvement and platform delivery.
Core Expertise
Click a slice or label to see specific examples of how that expertise showed up in shipped work.
Product Strategy
- Reduced 4,000+ hours of manual work annually by prioritizing the highest-friction enterprise workflows.
- Led a mobile insurance app from product direction to launch, acquiring 40,000+ customers and generating $1.2M in premium revenue.
- Connected healthcare roadmap planning to retention outcomes, contributing to a 31% churn reduction.
Selected work
Each story shows how I identify the product problem, align stakeholders, prioritize tradeoffs, and measure adoption, retention, revenue, or operational efficiency.
Meta
Advertisement Spend Experimentation
Led product experimentation with engineering and data teams at Meta to improve business advertisement spend through measurable growth signals.
Drove a 10% increase in business advertisement spend.
Read case studyToptal and ShareWord Global
Enterprise Application Platform
Led an enterprise workflow platform initiative for ShareWord Global that reduced manual work, improved operational visibility, and created a stronger scalable operating foundation.
Reduced 4,000+ hours of manual work annually and lowered operational costs by $30K+.
Read case studyNorthern Credit Union
Mortgage Workflow Modernization
Redesigned a mortgage processing workflow to reduce turnaround time, improve customer experience, and increase operational efficiency.
Reduced mortgage processing turnaround from 4 weeks to 1 week.
Read case studyCornerstone Insurance
Mobile Insurance App
Led the design and launch of a mobile insurance product that expanded digital access, acquired customers, and generated revenue.
Acquired 40,000+ customers and generated $1.2M in premium revenue.
Read case studyFounder-led product analytics platform
Haziwa
- Problem
- Teams need clearer signals about communication styles, collaboration patterns, and the friction points that slow performance.
- Outcome
- Created a personality analytics product focused on team collaboration, manager insight, onboarding, and conflict management.
FounderProduct analyticsCollaborationUser researchProduct discovery
Marketplace growth products
Covibes Marketplace Platforms
- Problem
- Music labels needed better transparency, attribution, availability, onboarding, and value-chain collaboration.
- Outcome
- Led the development and launch of four marketplace platforms, grew the user base to 10,000+, achieved 70%+ onboarding completion, and secured five partnerships.
Marketplace strategyGrowthOnboardingPartnershipsAPI products
Enterprise workflow platform
ShareWord Global Enterprise Platform
- Problem
- Manual administrative workflows were slowing operations, limiting visibility, and creating avoidable cost.
- Outcome
- Reduced 4,000+ hours of manual work annually and lowered operational costs by $30K+.
Enterprise productWorkflow automationPlatform modernizationProduct operations
How I work
Strategic, analytical, and accountable product leadership.
I bring the senior PM judgment product leaders hire for: clear product discovery, data-driven prioritization, cross-functional alignment, and delivery discipline that turns strategy into shipped outcomes.